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LOF/About Us/Our Values

Our Values

Vision
To be a leading competitive company in our region, offering high-quality food solutions to our diverse consumers, while improving the welfare and working conditions of our employees, creating wealth for our shareholders, and always being guided by our responsibility to our society and environment.

 

Mission
To continue to add value to our suppliers and customers’ businesses by offering premium products and becoming their strategic and preferred partner.

 

Values
Our success owes to a hard-working team who continue to embrace technology and implement sound business strategies and processes. As a result, the last decade has seen an extraordinary expansion of our business geographically across a wide range of products.We believe in core values that have carved the foundation for this consistent growth and success. Since the beginning, every challenge is met with these values in place, making us the strategic partner in the region.

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LAND OF FIRE FMCG
FOOD TRADING AND DISTRIBUTION
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