
LAND OF FIRE FMCG
FOOD TRADING AND DISTRIBUTION


WE
Land Of Fire Trading LLC was established in 2013 in the city of Dubai, United Arab Emirates. 80% of our imports came for Russian & CIS Country. Over the years, it has witnessed the dramatic growth and changes that the city and its surrounding areas have undergone. We are here to take on the challenges that these transformations have put upon us. Always ready to adapt, we will keep introducing new products that fulfill the changing needs of a diverse market.
Today it has diversified businesses with interests in Wholesale, Distribution, Retail and Manufacturing of FMCG and other consumer goods. Our products range from a variety of foodstuffs, juices, preserves, tea products, seafood etc. Our core strength lies in the ability to recognize and serve the needs of our customers, whether it is via the extensive retailer network, small and large, or the direct interactions of our retail clientele.


360 ° Distribution
LOF has a comprehensive distribution network covering Modern Trade, Traditional Trade, Lower Trade and other channel partners.
The Team
A robust trade marketing team with a focus on building your brand visibility and credibili
Sales Force
Highly skilled and experienced sales team with focus and expertise in specific channels.
The Fleet
Fleet of temperature controlled trucks and vans.
The Warehouse
State of the art pan UAE warehouse facilities to store the products without compromising on the quality and freshness.
CENTRIC EXPERTISE
LOF takes pride in showcasing its ongoing business partnership with some of the top class fmcg companies across the world
OUR BRANDS
We are proud to be associated with renowned international and local brands that are part of consumer’s everyday choices. We care so much about our customer and client experience that we believe we have the right skills and expertise to ensure our brands are supplied to the best establishments throughout the Emirates.




