It has been a privilege to be involved in the fast developing FMCG of the region and been exciting to see the company grow and strengthen its presence across the region.

 

In all our ventures, we have focused on achieving customer delight – The success of the Land Of Fire has depended as much on our enthusiastic and enterprising sales and support team as on the choice of products and brands that have been welcomed by our customers wholeheartedly. Some of these brands were already established international names which we have partnered with to provide them a strong foothold in the region while many of them are brands we have sown and grown in this marketplace.

 

In order to keep the experience novel and fresh, we have routinely widened our portfolio, while plans are afoot for further investments. Recent strategic initiatives of the LOF have gone beyond the fortification of our retail expertise. We have already made significant progress in the FMCG distribution segment with a variety of products including food and beverages.