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LOF/About Us/The Company

The Company

Land Of Fire Trading LLC was established in 2013 in the city of Dubai, United Arab Emirates. 80% of our imports came from Russian & CIS Country. Over the years, it has witnessed the dramatic growth and changes that the city and its surrounding areas have undergone. We are here to take on the challenges that these transformations have put upon us. Always ready to adapt, we will keep introducing new products that fulfill the changing needs of a diverse market.

 

Land of fire mostly works exclusive dealer for market leaders, producers in CIS countries. This includes dry food, beverage, confectionaries, salad, vegetables, and fruits are items we are importing. We bring 80% of imports inside the United Arab Emirates with our own products. Apart from it Land of fire imports food and vegetables in our partners in the gulf (Azerbaijan trade house, Azerbaijan house) which gave us a big play worldwide.

We are supplying to local juice producers, apple and pomegranate concentrate and also the retail market for beverages and vegetables. Our products and brands, in general, are often referred to as the cleansers of the body because their natural acidity helps the body clean itself of unwanted bacteria. In many cultures many people drinking water with some lemon juice added to it. Over the years, people have instinctively realized the benefits of even the slightest amount of fruit juice.


Our success can be attributed to our ability to stay ahead of the competition by consistently investing in people, technology and processes. Our strength lies in our diversity - talent is drawn from nationalities around the world contributing to a vibrant organization that is geared to respond to business imperatives. Our logistics & warehousing facilities across geographic locations enable us to deliver enhanced services, seamless integration and operational excellence. Our business processes are powered with the latest technology, giving us the agility to respond to business opportunities with speed and precision.


The core of its values and principles lies in the competent leadership of its division managers, the wealth of experience of its manpower, and fair enterprise in spite of its position amid the current competition. Thus, for over a century, Land Of Fire become an institution of confidence and success in multi-industry across the UAE.

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LAND OF FIRE FMCG
FOOD TRADING AND DISTRIBUTION
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