The company has been producing tasty and healthy cereal products that are easy in preparation for every day and provide families with good and healthy eating for more than 25 years.

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The enterprise consists of the manufacturing unit and bulk storage of grain
grain processing in cereals
production of flakes from grain
mixing and dosing of ingredients
packaging of product

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Due to the constant strategic market monitoring, it appeared that in the current situation the consumer communication of “Uvelka” had become out of date and it requires significant changes to meet the time and attract consumers. As a consequence, the company has undertaken large-scale work on the change of internal processes, brand on communication. While responding to the new market requirements and challenges of time, the company has optimized its brand portfolio, price positioning and brand architecture.